Privacy Policy

Our Initiatives for the Protection of Personal Information

Sony Olympus Medical Solutions Inc. recognizes that personal information we collect from customers is valuable assets to our customers, and upon holding and using such information, strives to protect personal information based on the following Sony Group Privacy Policy and in keeping with to our customers’ trust.

Operation Commencement Date: April 16, 2013
Amendment: April 1, 2021

Sony Olympus Medical Solutions Inc.
President and Representative Director
Yuji Tanaka

Sony Group Japan - Common Corporate Privacy Policy(*)

Each company of the Sony Group (collectively, "Sony") is willing to build an environment in which the personal information of customers is safely stored, used and handled in line with the intention of customers, as well as gaining the trust of customers, and hopes to continue to provide numerous services, under this environment, which inspire and fulfil the curiosity of each customer.

Under this policy, and in accordance with Sony's philosophy of being honest and fair, Sony has prescribed the following policy on the handling of personal information, and is working to ensure the proper handling of personal information relating to its customers that it collects.

* This Policy encompasses Sony Group Corporation and its subsidiaries within Japan.

Handling of Personal Information

1. Definition of Personal Information: in this Policy refers to information relating to an individual that includes a name, date of birth, or other description, etc., that could be used to identify a specific individual, or that includes a individual identification code*. All obtained information relating to customers that does not contain information in itself by which a specific individual could be identified, but which could be used to identify a specific individual by collating it with other information, shall be regarded as "personal information" within the scope that it can be handled in combination with other information.
2. Compliance with Laws: When handling personal information, Sony shall comply with the obligations set forth in the Act on the Protection of Personal Information, various other laws and regulations relating to the protection of personal information, guidelines published by the Personal Information Protection Commission and the competent authorities, as well as to this Policy.
3. Use within the Scope of Utilization Purpose: Except where the prior consent of the individual has been obtained, or where it is permitted by law, Sony shall handle personal information only within the scope required to achieve the previously specified purpose of use, and shall take measures to achieve this.
4. Acquisition of Personal Information: Sony shall endeavour to obtain personal information after expressing in advance the items, purpose of use, and contact point for inquiries, etc., of the personal information to be handled, and after obtaining the consent of the individual. In the event that special care-required personal information such as race and creed, etc., is included in the personal information, except where permitted by law, Sony shall not acquire such personal information without the consent of the individual. When obtaining personal information from a third party, if a legal obligation to check or create records arises when receiving provision from a third party, Sony shall comply with this.
5. Personal Information of Customers Under the Age of 15: Sony shall endeavour to comply with all laws and regulations applicable to the collection, storage, and use of personal information relating to customers under the age of 15. In the event of a child having provided personal information to Sony without the consent of their parent or guardian, we ask that a parent or guardian contacts us at the address specified in this Policy.
6. Security Control Action: Sony shall endeavour to keep the content of personal information accurate, complete, and up to date within the scope of the purpose of use, shall take the necessary and appropriate secure management measures in accordance with technological standards at that point in time in order to prevent unauthorised access, leakage, tampering, loss, or damage, etc., and shall make corrections as necessary.
7. Supervision Over a Trustee: Sony, within the scope required for the achievement of the purpose of use, may entrust the handling of personal information to another Sony Group company or a third party. In such a case, the appropriate secure management measures shall be taken under the Sony Group common information security policy. In addition, with regard to the contracting of business to a third party, efforts shall be made to ensure that secure management is performed as strictly as possible in relation to the handling of personal information, such as through the execution of a contract. If a third party in a foreign country is contracted to perform business, and a legal obligation to create records arises, Sony shall comply with this.
8. Third Party Provision: Except where permitted by law, Sony shall not provide personal information to a third party without obtaining the consent of the individual. If personal information is provided to a third party, and a legal obligation to create records arises at the time of such third party provision, Sony shall comply with this.
9. Respond to a Demand etc. for Disclosure etc.: Sony shall respond appropriately to requests for the disclosure, amendment, ceasing of use (for introducing products and services, etc.), and deletion of personal information, as well as other comments and inquiries regarding the handling of personal information, based on the provisions of laws and regulations. Please contact the address of the company to which you provided information for assistance.
10. Strengthening of Systems, Training, Etc.: To ensure the appropriate handling of personal information, Sony shall endeavour to continually strengthen and improve internal systems, including reviewing this Policy, by appointing a manager for personal information, establishing internal regulations, training officers and employees, and implementing the appropriate internal audits, etc.

The definition of the *Individual Identification Code is based on the Amendment to the Cabinet Order to Enforce the Act on the Protection of Personal Information and, as of amendment date of this privacy policy, including the following: (i) Those character, letter, number, symbol or other codes produced by having converted any of the following bodily features thereinto so as to be provided for use in computers which conform to standards prescribed by rules of the Personal Information Protection Commission as sufficient to identify a specific individual. (a) base sequence constituting Deoxyribonucleic Acid (alias DNA) taken from a cell; (b) appearance decided by facial bone structure and skin color as well as the position and shape of eyes, nose, mouth or other facial elements; (c) a linear pattern formed by an iris' surface undulation; (d) vocal cords' vibration, glottis' closing motion as well as the shape of vocal tract and its change when uttering; (e) bodily posture and both arms' movements, step size and other physical appearance when walking; (f) Intravenous shape decided by the junctions and endpoints of veins lying under the skin of the inner or outer surface of hands or fingers; (g) a finger or palm print. (ii) Number of passport set forth in Article 6, paragraph (1), item (i) of the Passport Act (Act No. 267 of 1951) (iii) Basic pension number set forth in Article 14 of the National Pension Act (Act No. 141 of 1959)

Cookie Policy

In order to analyse how customers use our website, and in order to provide more customised services and advertising to each individual customer, etc., Sony may use cookies and similar technology to collect certain information.

1. Cookies and Similar Technology

"Cookie" refers to a small text file which, when a customer accesses the website, is sent to the browser of the customer's computer or mobile device (hereinafter collectively referred to as "device") from the web server, and is stored on the device's hard drive.

Cookies can generally be divided into two categories, 1st Party Cookie and 3rd Party Cookie. 1st Party Cookies are set by Sony. Such cookies, in almost all cases, are set for the use of the functions provided on the Sony website. On the other hand, 3rd Party Cookies are set by a third party partnering with Sony rather than Sony itself. For example, some 3rd Party Cookies are set by companies providing advertisement distribution services that are partnering with Sony, in order to track the customer's browsing activities, so that appropriate online advertisements can be posted in the appropriate location.

"Beacon (or pixel)" is a technology for transferring information from the customer's device to the server. A beacon can be embedded in email and online content such as images and videos, allowing for servers to read specific types of information from the customer's device, to recognise that the customer has seen specific content, or has opened / previewed an email, and to record information such as the date of viewing and IP address, etc.

2. Purpose of Use of Cookies and Similar Technology

(1) The cookies and similar technology described above are technologies established so that, when the customer browses the internet in general, or uses a specific online service, the customer's device is recognised automatically, and the service can be used continuously from the previous time, without the customer having to repeatedly input the same information.Today, it is used to track your browsing activities and display appropriate advertisements on the display screen of your browser.
(2) Sony may use cookies and similar technology for the use of collected information, to analyse how the customer uses the website (access status, traffic, routing, etc.), to improve the performance of the website itself, and for improvements to the services provided to the customer by Sony through the website.
In addition, when performing such analysis, the following tools will be mainly used, and the above information may be also provided to the tool provider and be used for advertisement distribution, etc. to you.
Adobe Analytics
- Tool Provider: Adobe Systems Incorporated
- Adobe Privacy Policy (Japanese only)
- Information collected through the tool: Customer's website usage status (access status, traffic, routing, etc.)
Google Analytics
- Tool Provider: Google Inc.
- Google Analytics Terms of Use (Japanese only)
- Google Privacy Policy (Japanese only)
- Information collected through the tool: Customer's website usage status (access status, traffic, routing, etc.)
Treasure Data
- Tool Provider: Treasure Data
- Treasure Data Privacy Statement
- Information collected through the tool: Customer's website usage status (access status, traffic, routing, etc.)
Refer to Article 3 for information on how to stop the provision of information to these tools.
(3) By accessing Sony website, 3rd Party Cookie will be sent from the advertisement distribution service provider as listed in the following Article. 1st Party Cookies sent by Sony are stored with 3rd Party cookies sent by each advertising distribution service company on their respective advertising distribution service company servers, and are handled in accordance with the respective privacy policies. Please refer to the following Article for information on how to stop distribution for targeted advertising, etc.

3. Method for Refusing Cookies and Similar Technology

(1) Method for Refusing All Cookies
Cookies on a customer's device will remain on the device until they are deleted by the customer or until the fixed expiration period has elapsed. Almost all browsers are set to automatically accept cookies by default; however, a customer may disable cookies by changing the browser settings. It should be noted that, if cookies are disabled, some website functions may become unavailable, and some pages may no longer display correctly, so please bear this in mind. For example, the customer may encounter inconveniences such as being unable to log in and access their Sony account, being unable to make a purchase, or being unable to register a Sony online warranty.
Please refer to the following URLs for information on the most common browsers, and how to change cookie settings.

(2) Method for Refusing Specific Cookies
The method for stopping the provision of information for the tools stated in Section (2) of the preceding Article is stated on each of the following respective URLs. However, if you would like to delete all such cookie information, please be aware that you may be subject to restrictions in the use of the products and services provided by each company.

Main Tool Provider	Privacy Policy	Method for Stopping Information Transmission
Adobe Systems Incorporated	http://www.adobe.com/jp/privacy/policy.html (Japanese only)	http://www.adobe.com/jp/privacy/opt-out.html (Japanese only)
Google Inc.	https://policies.google.com/privacy?hl=ja (Japanese only)	https://support.google.com/analytics/answer/181881?hl=ja&ref_topic=2919631 (Japanese only)
Treasure Data inc.	https://www.treasuredata.com/privacy/	https://www.treasuredata.com/privacy/

With regard to targeted marketing stated in Section (3) of the preceding Article, the method for stopping distribution is stated on each of the following respective URLs of the advertising distribution service companies. However, if you would like to delete all such cookie information, please be aware that you may be subject to restrictions in the use of the products and services provided by each company. As for Facebook Japan among the following advertisement distribution service providers, if you are a registered user of Facebook, your browsing history of the website will be managed in a manner linked to such registration information.

Main Advertising Distribution Service Company	Privacy Policy	Method for Stopping Advertising Distribution
Yahoo! Japan Corporation	http://docs.yahoo.co.jp/docs/info/terms/chapter1.html#cf2nd (Japanese only)	http://btoptout.yahoo.co.jp/optout/preferences.html (Japanese only)
Amazon Japan G.K.	https://www.amazon.co.jp/gp/help/customer/display.html?nodeId=201909010 (Japanese only)	https://www.amazon.co.jp/adprefs/ref=ya_oo_1?is-secure=true& (Japanese only)
Google Japan and Google Network	https://policies.google.com/privacy?hl=ja#infochoices (Japanese only)	https://support.google.com/ads/answer/2662922?hl=ja (Japanese only)
Microsoft Japan Co., Ltd.	https://privacy.microsoft.com/ja-jp/privacystatement/ (Japanese only)	https://choice.microsoft.com/ja-JP/opt-out (Japanese only)
Facebook Japan	https://www.facebook.com/policies/cookies/ (Japanese only)	https://www.facebook.com/about/ads/ (Japanese only)

(3) Method for Refusing Beacons
As web beacons using JavaScript tags are the same as any other content request included in a web page, you cannot opt out or refuse them. However, you can generally disable web beacons in email messages by not downloading images contained in message you receive, this method is dependent on the function of your email software, and it will not necessarily be the case that beacons are always disabled. In such a case, please follow the delivery suspension procedures for the email newsletter to which you are subscribed.